O'Connors of Drumleck
Providing strategic marketing leadership for one of Ireland's leading luxury interiors and bespoke joinery brands.
O'Connors of Drumleck is an internationally recognised manufacturer of bespoke furniture and high-end cabinetry, serving private residential, commercial and development clients. As part-time Marketing Manager, I work closely with the leadership team to develop and implement marketing strategies that support brand growth, business development and long-term commercial objectives.
Challenge
As a premium manufacturer operating across multiple sectors and markets, O'Connors of Drumleck required a strategic marketing function capable of supporting business development, strengthening brand positioning and ensuring consistent communications across all customer touchpoints.
What I Did
- Acted as part-time Marketing Manager and strategic adviser to the leadership team
- Developed and implemented the company's marketing strategy
- Worked closely with business development teams to support lead generation and growth opportunities
- Created strategic communications frameworks aligned with commercial objectives
- Supported brand positioning across residential, commercial and development sectors
- Developed integrated marketing campaigns across digital, PR, events and sponsorship activity
- Managed internal and external communications programmes
- Oversaw content, website development and customer-facing communications
- Identified opportunities to strengthen market visibility and customer engagement
Outcome
By embedding marketing within the wider commercial strategy of the business, O'Connors of Drumleck has strengthened brand visibility, enhanced customer engagement and supported ongoing business development across both residential and commercial markets.
Services Delivered
- Marketing Strategy
- Brand Positioning
- Business Development Support
- Strategic Communications
- Leadership Team Advisory
- Digital Marketing
- PR & Media Relations
- Event Marketing
- Sponsorship Strategy
- Internal Communications
- Content Strategy
- Website Development
- Campaign Management