O'Connors of Drumleck
O'Connors of Drumleck is a leading Irish manufacturer of exquisite bespoke furniture and high end cabinetry.
Craftsmanship, attention to detail and peerless service are central to the company's ethos and have ensured successful collaborations with eminent private, professional and commercial clients worldwide.
Specialising in seamlessly integrating the narratives of contemporary design, aesthetics, and practicality into every space we engage with, creating a sense of connections that lasts for generations.
My role, as part-time Marketing Manager (contract) requires commitment and strategic focus for strong engagement and understanding of what is happening across the business to drive proactive support with, and for the leadership team. Working closely with the Leadership and Business Development teams, to design and implement the O’Connors of Drumleck marketing strategy including sales and business development campaigns, events, digital marketing, sponsorship, advertising, PR and internal comms.
The Farm Wardrobe
The Farm Wardrobe is a very successful business that I have been working with to develop into a strong and visible brand.
Creating a brand and marketing strategy, brought to life as a robust marketing and communications plan, with a focus on social media, eCRM and local newspaper support. Continuing to work with them further to separate the business from competitors and create their unique story, an identifiable identity and clear position in the market to enable customers to chose The Farm Wardrobe over others.
We are now moving to the stage of redeveloping the B2B website and focussing more on the B2B side of the business.
Irish Hereford Prime
Is a beef producer group, who recognised the importance of selling “breed beef” understanding that a brand is needed to create a premium experience and thereby drive consumer demand.
As an outsourced Marketing Manager I am responsible for developing and implementing all strategic marketing and brand activity.
Continuously being recognised on the world stage, it is time to elevate this brand to match the world-class quality of our premium beef. Creating a new logo was the first job in the brand development which was quickly followed by the creation of a set of assets, a new website, marketing collateral, merchandise and a strong advertising and PR implementation plan.
Each year the marketing plan needs to be refreshed to ensure we grow our audiences from a marketing and consumption point of view. The job this year is to develop assets to start highlighting the brand story in Europe, while also continuing to grow our audience in Ireland with a focus on national press, events, social media story content and PR.
Working with Education in Ireland to provide marketing project management services for 2 projects in 2022:
Study in Ireland
Dublin City Council's Dublin Place Brand Unit partnered with Education in Ireland to develop a campaign to promote Dublin as a destination city for international students.
- To generate between 600-800 leads for all involved HEIs from postgrad students in Italy, Spain, France, Germany
- To promote Dublin as a great place to study for postgrad European students
- To award the scholarship to a successful applicant
- To secure a successful applicant who can act as an ambassador for Dublin via their social media
A hugely successful campaign far exceeding the projected 800 leads, with over 3000 leads received out of which there were 1400 entrants into the scholarship competition.
Study in Ireland
Education in Ireland were asked by the HEIs to create a campaign for recruitment fairs 2022/23. The campaign will run in 14 territories around the world.
Campaign Objectives
- Build awareness of Ireland as a superb and really smart choice for third level education
- Encourage students to come and meet with Irish HEIs wherever we are in the world
- To communicate how being educated in Ireland is different, providing more than an education
Given the number of the countries the campaign will run in, and the need for it to appeal to a digital savvy audience, stop them in their tracks and prompt a response, a strong creative proposition was developed for the campaign.
My role was to project manage the creative and production processes in order to meet the campaign objectives and tight timelines. As well as working with Education in Ireland, liaising with the HEI stakeholder team, I managed a team of 8 freelance and contracted workers for this project. The end result was a great success and a digital campaign was created with a number of assets, Long form video, Short form video, Social short video x 7, Static social x 7 and kicked off in November 2022.
Soprema Ireland
Soprema Ireland were looking for a marketing services partner to work with them to support their European marketing team with a local approach to their marketing activity.
Working with Soprema for over 2 years, my role was to create localised brand and marketing strategy and a yearly Marketing Plan and implement all of the activity. Working with a limited budget and having identified a very niche B2B market in Ireland, the focus has been on building brand and product awareness, amongst the target audience to demonstrate how and why Soprema is the best choice for their requirements.
Stride BootWear
An exciting new brand in the equestrian footwear market. Innovative rider-centric design to give riders the ultimate experience they are looking for in desirability and usability.
Starting with the creation of the brand and brand story, the marketing strategy is a B2B2C approach in the USA, Canada and Europe to bring the brand to retailers and create desire amongst our target consumer to purchase thus driving sell through in retail outlets.
