Irish Hereford Prime
Building a premium food brand
from farm to fork
Since 2021, I have worked as Irish Hereford Prime's strategic marketing partner, helping strengthen the brand across Ireland and key international markets. From brand positioning and campaign development to retailer activation, foodservice engagement, PR, digital marketing and content creation, my role spans every stage of the customer journey.
Challenge
Irish Hereford Prime needed a strategic marketing partner capable of connecting farmers, processors, retailers, chefs and consumers under one consistent brand story while supporting growth in both domestic and export markets.
What I do:
- Develop and implement annual marketing strategies
- Led brand positioning and messaging
- Manage TV, radio, digital and social campaigns
- Deliver PR and media relations
- Created new website 2021 & updated June 2026
- Newsletter and content programmes
- In consultation with partners:
- Develop retailer and foodservice marketing initiatives
- Coordinate chef, customer and international trade visits
- Manage agency, media and stakeholder relationships
Outcome
Irish Hereford Prime continues to strengthen its position as one of Ireland's leading premium beef brands, supported by integrated campaigns that build awareness, trust and demand across multiple audiences and markets.
Services Delivered:
- Brand Strategy
- Marketing Strategy
- Go-to-Market Planning
- Campaign Development
- TV Advertising
- Digital Marketing
- Social Media
- PR & Media Relations
- Content Marketing
- Website Content
- Email Marketing
- Event Marketing
- Stakeholder Communications
- Trade Marketing
- International Market Support