Project ESTATE | Quinta do Lago & Camiral Golf & Wellness
Leading the strategic repositioning of two of Europe's most prestigious luxury resort destinations.
Working as part of Project ESTATE, I worked as part of the team leading the strategic transformation of the Quinta do Lago portfolio ahead of the 2031 Ryder Cup. The project focused on repositioning Quinta do Lago as a global luxury lifestyle brand while managing the phased transition of Camiral Golf & Wellness into Quinta do Lago, Girona.
Challenge
The business required a unified masterbrand strategy capable of bringing together luxury hospitality, lifestyle and real estate assets under a single global vision. The project involved multiple stakeholders, agencies, digital platforms and international markets, all working to an ambitious timeline.
What I Did
- Supported masterbrand strategy development
- Portfolio positioning and brand architecture
- Managed cross-functional coordination across branding, communications and digital workstreams
- Messaging development and storytelling frameworks
- Supported the transition strategy for Camiral Golf & Wellness Resort
- Contributed to digital alignment across multiple platforms
- Supported Ryder Cup communications planning
- Assisted in the development of governance and implementation frameworks
Outcome
Delivered a unified brand direction, aligned communications strategy and supporting digital foundations across both flagship destinations, helping position Quinta do Lago for future international growth and portfolio expansion.
Services Delivered
- Brand Strategy
- Portfolio Positioning
- Brand Architecture
- Luxury Brand Development
- Programme Management
- Stakeholder Engagement
- Communications Strategy
- Messaging Development
- Digital Strategy
- Change Management
- Ryder Cup Activation Planning