Risqon
Creating a new brand from the ground up.
Risqon was developed to bring together strategic risk consultancy and technology under one modern, credible brand. As part of a wider consultancy team, I worked closely with the founder and a brand consultant to develop the brand strategy, positioning and market proposition for the business.
Challenge
The business needed a distinctive identity capable of competing with established risk management and advisory firms while clearly communicating a unique value proposition.
What I Did
- Facilitated brand strategy workshops
- Developed brand positioning and messaging
- Created brand architecture and naming strategy
- Defined target audiences and customer personas
- Developed go-to-market recommendations
- Created website and communications framework
- Briefed and managed third party creative partners
- Created visual and narrative comms asset bank
Outcome
A clear and differentiated brand platform that provides a strong foundation for future growth, customer acquisition and investor engagement.
Services Delivered:
- Brand Strategy
- Brand Positioning
- Naming Development
- Brand Architecture
- Customer Personas
- Messaging Framework
- Go-to-Market Strategy
- Website Planning
- Content Strategy
- Investor Communications
- Strategic Consultancy