Study in Ireland

Education in Ireland were asked by the HEIs to create a campaign for recruitment fairs 2022/23. The campaign will run in 14 territories around the world.

Campaign Objectives

1. Build awareness of Ireland as a superb and really smart choice for third level education
2. Encourage students to come and meet with Irish HEIs wherever we are in the world
3. To communicate how being educated in Ireland is different, providing more than an education

Given the number of the countries the campaign will run in, and the need for it to appeal to a digital savvy audience, stop them in their tracks and prompt a response, a strong creative proposition was developed for the campaign.

My role was to project manage the creative and production processes in order to meet the campaign objectives and tight timelines. As well as working with Education in Ireland, liaising with the HEI stakeholder team, I managed a team of 8 freelance and contracted workers for this project. The end result was a great success and a digital campaign was created with a number of assets, Long form video, Short form video, Social short video x 7, Static social x 7 and kicked off in November 2022.