Study in Dublin

Dublin City Council's Dublin Place Brand Unit partnered with Education in Ireland to develop a campaign to promote Dublin as a destination city for international students.

Campaign Objectives

• To generate between 600-800 leads for all involved HEIs from postgrad students in Italy, Spain, France, Germany
• To promote Dublin as a great place to study for postgrad European students
• To award the scholarship to a successful applicant
• To secure a successful applicant who can act as an ambassador for Dublin via their social media

A hugely successful campaign far exceeding the projected 800 leads, with over 3000 leads received out of which there were 1400 entrants into the scholarship competition.